THE RISING ROLE OF COMMUNICATION MANAGEMENT IN WORLD POLITICS AND BUSINESS Edited by Evgeny Pashentsev and Greg Simons

 

The authors of the book focus on such problems as the activity of transnational communicational groups, communication competency in business, the role of communication management in international affairs, military operations and “orange revolutions”, CM and terrorism, the problems of communication and information security, media wars, crisis communications including the role of CM in the world economic crisis started in 2008, the communicational support of cultural activities, PR and CM MBA education and much more. The materials published are characterized by originality of judgments and conclusions, the profundity of the analysis of the international communication services market. The results of the work of researchers from Russia, Bulgaria, the USA, Serbia, Spain, Sweden and Turkey can be helpful in modern business and public administration practice. The foreword is written by Marco Ricceri, the general director of EURISPES (Italy). Coping with the challenges of successful communication strategies and understanding the importance of their management - which are the two main issues addressed in a systematic manner by the present book - it means getting to the heart of a revolution that is changing deeply the basic life conditions of communities and individuals. A permanent, dizzy revolution, a "liquid" revolution, as defined by Zygmunt Bauman, because at the same time it is both cause and effect of a society, which always occurs with less stable references. Marco Ricceri

 

Please send your letters and comments to the editors at: icspsc@yahoo.com

 

CONTENTS FOREWORD by Marco Ricceri

 

INTRODUCTION by Evgeny Pashentsev and Greg Simons

 

COMMUNICATION MANAGEMENT: EPIGENETICS AND ITS ROLE IN TODAY’S BUSINESS AND POLITICS

 

Pashentsev E. N. Communication Management: the Strategy of Success in Contemporary Business Marinov R. Communication Competency in Business: Problems and Challenges Pashentsev E. N. Communication Management and Its Role in the Economic Development of Asia Pacific Polunina O. S. Reputation Management of British Companies Operating in Asia-Pacific (The Example of China) Zlateva M. Political Role of the Media and Public Relations in the Process of Globalization Pashentsev E. N. Media Wars and the Communication Management of Hugo Chavez (Venezuela) and Inácio Lula (Brazil)

 

COMMUNICATION MANAGEMENT IN FOREIGN POLITICAL AFFAIRS

 

Pashentsev E. N. The Role of Communication Management in the Socio-Political, Economic Development and Interaction of Eastern European Countries and Russia: From New Divides to the United Europe Gleason G. Perceptions of Threat and Weapons of Mass Destruction Polunina O. S. Communication Management of the European Union towards Latin America and the Caribbean Suchan V. Trapped in the NOW through the Lenses of Communication Management and Political Thought Simons G. Russian Influence on the Rise - the SCO and the Politics of Security in Central Asia as Reflected Through the Media Zudochkina S. V. Communication Management in British Foreign Policy towards Contemporary Russia

 

CULTURAL DEVELOPMENT: COMMUNICATIONAL ASPECT

 

Karbasova O. V. Reputation Management of the Economic and Cultural Progress of France: Objectives, Methods and Results Pashentsev E. N. Public Relations in the Sphere of Culture – the Russian Experience Zudochkina S. V. BBC World TV as a Global Informational and Communicational Source for a Foreign Target Audience Colakoglu S., Turan A. H. Colakoglu B. E. Western Media Influence on Non-Western Media: Turkey’s Representation in South Korean Media

 

COMMUNICATION MANAGEMENT IN CRISIS SITUATIONS Simons G. Russian Crisis Management Communications and Media Management under Putin Pashentsev E. N. Communication Management and the World Economic Crisis

 

“ORANGE REVOLUTIONS”: THE COMMUNICATIONAL DOMINANT

 

Ruiz Ramas R. Communication and Framing Processes in Eurasian Post-Electoral Revolutions

 

Batova A. S. Communication Management of the USA During “Orange Revolution” in the Ukraine

 

COMMUNICATION TECHNOLOGIES IN POST-COLD WAR CONFLICTS

 

Simons G. Propaganda in Post-Cold War Conflict: Georgia-Russian War of 2008 Polunina O. S. All Spin and no Substance? Simons G. Mass Media and the Battle for Public Opinion in the Global War on Terror: Violence and Legitimacy in Iraq Djoric M. Terrorism and Communication in the System of International Security Bazarkina D. Y. Technologies Used by Terrorist Organizations to Influence Public Opinion: the Experience of Russia, Germany and Sweden

 

EDUCATION IN THE FIELD OF PUBLIC RELATIONS AND COMMUNICATION MANAGEMENT